We focus a lot of our questioning around what’s important to people, their values, needs and priorities.
We try to highlight the different journeys in retirement. For example, ’You’ve built up all this money, you’ve always seen growth, even when markets fall, because you’re saving into your pot. What happens now, if you start taking it out, and you see markets fall?’
We really try to bring the risk piece to life because standard risk questionnaires, in my view, don’t do that very well.
We ask them about what matters. What do they see life looking like? What things do they think will keep them up at night? What will really worry them if they will worry at all? Is there anything they think will throw a curveball into their plan? What would offer you reassurance, and what can I do to help build that into your long-term plan?
We also try to understand their personal circumstances, how much family matters, why are they doing this? What does money mean to them?
It’s important to remind clients this isn’t something they have to stick to rigidly. Otherwise, if you create this great plan and something goes wrong, they panic. But if you paint the picture as long as they’re heading in the right direction and have agility in that, it helps.
I always talk about Plan B; what do we do when things go wrong? And we set up a strategy for that.
“It’s important to remind clients this isn’t something they have to stick to rigidly. Otherwise, if you create this great plan and something goes wrong, they panic. But if you paint the picture as long as they’re heading in the right direction and have agility in that, it helps.”